All my perfumes are created by me in my laboratory. It takes between 6 months and 4 years or more to come up with a formula for a new fragrance. A family-run company based in Grasse, France, which processes raw materials for fine perfumery, mixes the compound for me and sends it to a manufacturing company in Milan, Italy, to complete the production: maturing in alcohol, filtering, bottling and packaging.
I am mostly inspired by the power of what it means to be human, by the wish to connect with people’s inner life, the desire to spark an emotion in them and make them feel at home in their own bodies, offer solace, or just a quick fix for a bad day. Olfactory signals travel with no mediation – just in a couple of synapses – to the limbic system, the place assigned to memory and emotions in our brain. As a result, the reaction triggered by the sense of smell is biologically inescapable, not liable to manipulation. It therefore fully satisfies our longing for authenticity.
My perfumes have gained a reputation for being sensual and provocative, probably as a consequence of that focus on human nature and intimacy. -Francesca Bianchi
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