Profumum comes to us from Rome, but its origins stretch further back to a small town called Sant Elena Sannita and a family with a long history of being artisans. When Celestino and Lucia Durante left Sant Elena for Rome after the Second World War, they took a pride of craftsmanship and history that they passed on to their offspring. They opened a tiny storefront, which over time grew into a chain of stores, featuring curios, hand-made soaps, fragrances and beauty products and this chain of shops was passed down to the grandchildren of Celestino and Luisa, who decided in 1996 to start a line of exclusive fragrances. These scents are exquisitely crafted to evoke emotions, memories and a sense of their beloved Italy. These rich and layered fragrances are designed to work equally well on men and women, and, amazingly, they really do. We are proud to introduce to you the wonderful scents of Profumum.
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