In the late 1990’s and under the direction of Tom Ford, Michel Almairac. Created one of the most iconic perfumes of the 20th century: Gucci Rush. A massive lactonic peach with a voice like a foghorn, it wore like the tightest, shiniest red vinyl dress ever created. Now twenty years later, Michel picks up the reins again to create a softer, muskier version that explores the same theme of milk and fruit, but this time with an indoors voice.
Milky Musk first melts a leafy-green, coconutty fig down into a pool of warm. Creamy sandalwood and wraps it all in a cloudy, milky musk that feels like cashmere. Soft and vaporous, it shifts around the body like a second skin as the wearer moves. Over time, the musk parts to reveal the bitterness of fruit skin, giving the creamy lactones an adult bite. Imagine a slimmed-down Rush, grown soft and husky with age, and you’re in the right ballpark. It’s adorable.
Brand
PARLE MOI DE PARFUM
PARLE MOI DE PARFUM
Parle Moi de Parfum is a contemporary French fragrance house that is all about family, established by brothers Benjamin and Romain Almairac, and their father, the renowned perfumer, Michel Almairac. Launched in 2016 with eight eau de parfums, the numbers preceding each perfume name refers to the number of trials it took to reach the final creation. The dedication to the art of perfume can be felt in every aspect - the logo is a fan of fragrance blotters, and the Parle Moi de Parfum shop, located in the chic Marais district of Paris, is in the form of a sleek laboratory.
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