Noble trees seem to have a spirit and a soul, an energy drawn from the Earth that radiates, comforts and protects. Oud develops within the heartwood of these trees, a process that can be compared to an oyster making a pearl. It happens rarely, very rarely – which is why oud is more costly than gold. Its perfume is uniquely rich, deep, strong and intense. It must be used carefully, and by very skilled perfumers, to be kept from overpowering the fragrance notes with which it is blended. OUD DU JOUR is a master’s creation, where its many ingredients are seamlessly integrated with the rich oud into a magnificent, soft, and sunny perfume. It remains a beautiful and discreet companion all day long, without neither overwhelming nor disappearing.
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