Banana Republic

Banana Republic is an American clothing retailer and part of The Gap, Inc. Banana Republic is just one of the corporation's brands, which also include Gap, Old Navy, Athleta and Piper Lime. The original Banana Republic was founded by Mel and Patricia Ziegler in 1978. Originally a chain of just two stores that offered safari and travel-themed clothing, the majority of its sales were generated by its eccentric, hand-illustrated catalog, which presented high-end and unique items with conversational backstories from exotic locations, as well as more common high-volume products deliberately spiced up with a similar treatment. At that time, Banana Republic was known for the safari-themed decor of its stores, often featuring authentic elements, such as real Jeeps, plants and trees, as well as atmospheric elements, such as fog and steam.  

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